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Hair, Face, Clothing Standards (Part 2)
Face It: Cosmetics Are Costly and Time Consuming
But Women Cannot Refuse to Wear Make Up Without Proof of
"Unequal Burden" Based on Gender
Sex Stereotyping of Employees
- FACTS: Darlene Jespersen was a bartender of 20 years
employment with Harrah's, Reno. Harrah's management required that
she wear facial make up to comply with a new company grooming
policy. She refused, quit in protest, and sued for damages based on
gender discrimination.
- KEY POINT: Harrah's required all bar employees to wear a
tuxedo-like suit, and required the men to have hair cut above the
collar, but also women to wear make up, including lip stick, at all
times.
- CONTENTION: The issue was whether the facial make up
requirement for women was gender stereotyping that created an
unequal burden on women. A federal appellate court (Ninth Circuit)
covering California held that the policy was "not facially
discriminatory". [Chuckle].
- THE LAW: The Court applied the reasoning of a U.S.
Supreme Court decision, Price Waterhouse (1989) 109 S.Ct. 1775. The
Price Waterhouse test is whether the "stereotype" is applied
discriminatorily to make it more difficult for a woman to succeed
in her job. In Price Waterhouse, a female accountant was
discouraged by management from showing the persistence and
aggression that men showed in achieving their goals to become Price
Waterhouse accounting partners. The female in that case was told
that she needed a course in charm school, to dress more femininely,
wear make up, talk and walk more femininely, have her hair styled,
and to wear jewelry. (Price Waterhouse at 235). The Supreme Court
found this sex stereotyping to be illegal if the "stereotype"
motivated management to deny the female accountant partnership
status.
- THE OUTCOME: So, why didn't Jespersen's case fall within
the reasoning of the Price Waterhouse case? The Ninth Circuit
concluded that the requirement of applying facial make-up, while
stereotyping, did not require Jespersen "to conform to a
stereotypical image that would objectively impede her ability to
perform her job requirements as a bartender". Also, the court
looked to the underlying motivation of the "make-up" requirement.
Harrah's goal was to present an image that presented a positive
image to customers. The goal was not to impede Jespersen's equal
opportunity to succeed in her work.
- CONCLUSION: Jespersen, who wore no make up off the job,
had a strong personal aversion to using make up. Yet, the sincerity
of her protest was not the only test. She also needed to present
objective evidence that the cost and time required of her to apply
make-up was an "unequal burden" on women. She also needed to
present evidence that the requirement impeded her ability to
succeed and advance in her bar-tending occupation. Unlike the woman
in Price Waterhouse, she presented no such evidence, and so lost
this case before it could even be tried to a
Jury.
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